Brand Governance

POV

The Content Treadmill Never Stops

Why Producing More Content Will Not Help Marketing Teams Get Ahead

News

Meta Can Automate Your Advertising. It Can’t Be Accountable for Your Brand.

Meta’s recent AI advertising problems may look like product bugs. But they expose a more consequential question for marketing leaders: as platforms take over more of the creative process, who protects everything the algorithm isn’t designed to value?